How to build a CRM strategy with example goals
Your CRM value proposition will account for potential customers outside of your initial targets. Before considering how to build strong relationships with customers, you need to decide which customers to serve based on who you want your business to reach. Seth Godin refers to like-minded groups of people interested in accomplishing something as tribes. Your goal is to help connect people in tribes by creating the platform for your tribes to exist. With customers at the center of your CRM …